Your sunscreen that is... the front page of the Mail... rather wear it in a thick buttery layer. Yeah right.
Don't the Daily Mail have more pressing things to report on?
Current temperature where I am is 27c. Its hot and my palms are sweaty. Lets not get our little British heatwave out of all proportion though. Its 49c in Kuwait, 48c in Baghdad, 42c in Khartoum etc. etc. Those are real temperatures.
Makes me recall being in Turkey during a heatwave and the mountains were alive with the sound of crickets. The sky was an intense cerulean blue which melted into the sea of the same colour. Walking but a mile from one small village to another would cause me to collapse onto my bed, heart pounding. I spoke to a local man, he laughed and told me how silly it was to be exerting myself in the afternoon sun. He then went on to explain how he climbed the uphill road into the mountains every morning to keep fit... which he was.
KsanUK
Heard that suncream stuff all over the news this morning - like, who the heck is gonna walk around smeared head to toe in white gunk (porn stars accepted of course)!?

But apparently its 'silly season' in the media, Parliment have broken for summer break so theres a big dirth in anything of note to report - hence all the BB scoops *cough* and the other assorted nonsense.
Only maddogs and Englishmen go out in the midday sun... As I tell my other half whilst we torch ourselves in the early afternoon abroad - theres a reason all those Spaniards bugger off for a kip, obviously being English and totally unaccustomed to foreign climes, we automatically assume we know better anyway!